Away to Mars is an online platform which creates a new format of networking within the fashion industry by giving participants total control over the value chain. Designers submit their designs to the platform and each crowdfunding attempt has a deadline, at the end of it the designs with the most likes are then chosen for production and
It’s the “Age of the Consumer.” That’s not news. The lead articles on retail are chocked full of stories about how consumers are now empowered through their mobile devices and online shopping. Consumers have indeed changed their behaviours, and more importantly their expectations. With the ability to shop any time anywhere, consumers have come to
The shift from an industrial society to an information society initiated a body awareness trend. In the agricultural society, we worked our bodies hard doing our daily chores. Similarly, during our industrial period we did physical work on the job. As we moved into an information era, the demand on physical efforts shrank dramatically. We
No, that’s not – not yet – the latest product from the Louis Vuitton collection, but the creation from the Japanese artist Kazuki Guzmán. He describes his style as part of a playful exploration of ideas and materials. „I enjoy taking jokes seriously, until they become „art“, in one way or another.” Considering that the
The German fashion designer Anke Domaske has applied her knowledge as microbiologist to create a fibre produced out of milk. Milk protein fibre is a kind of fresh fibre that has very healthy functions. It contains eighteen amino-acids that are beneficial to human health. The fabrics made of these fibres nourish and take care of