“Great to get. Better to give.” That’s the philosophy from Kidbox.

The Tel Aviv- and New York-based team, has created this  price-conscious, curated outfit-delivery service  to minimize the hassles faced by parents who want cute and durable clothing for their little ones, but it contains also the opportunity for Kidbox recipients to learn the importance of giving.

The deliveries will also contain information on different agencies or charities for families to review together, allowing kids to learn about the giving side of the Kidbox equation and even choose where each donated outfit ends up

To bring new, quality clothing to children in need, the company has partnered with K.I.D.S./Fashion Delivers, a wide-reaching non-profit that serves more than 1.000 agencies and community partners,

Being very familiar with the effect that some fresh threads can have on any kid, from the most privileged to the most in need, co-founder Dabah stressed that teaching the next generation of fashion-forward citizens about the importance of giving back is key to making a sustainable, responsible clothing industry. “The excitement of getting new clothes is an ideal way for parents to begin the conversation with their kids about the essence of social responsibility,” he says, and lets them share “the awesome experiences of getting and giving new clothes to other children will also foster a culture of generosity.”

There has been a welcome acceleration of corporations willing to adopt business practices that consider the social and environmental impact of their product or services in parallel with driving profits, this movement will continue to grow, particularly in the more affluent developed nations where better informed and educated consumers are more aware of the negative impacts certain products can have, either to themselves or the planet, Good companies, offering ethical products will continue to thrive, and the more their commitment is seen as genuine and sustained, the greater brand loyalty they will create and engage more fully with their customers.