This post is not about the spiritual concept of BEING in the NOW, as so successful promoted by Eckhart Tolle, but about HAVING NOW. At the last Fashion Week several designers switched to the See-now-buy-now concept. The ritual of designer fashion where a waiting time of up to six months from runway to being sold
It all started with food. What else? Food is pivotal for living and therefore also initiator of many mayor trends. SLOW FOOD has been created as an alternative to fast food. The focus is now on characteristics as local, seasonal and sustainable and involving also the senses of taste and smell. This SLOW MOVEMENT is
With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, organizations must reframe marketing as a value-based relationship between consumers and brands. Building a community is the perfect tool to create a bonding which goes beyond the product between brand and customer. Lululemon, Canadian yoga fashion brand, is a
German fashion design school Esmod Berlin collaborates with the concept-retailer Manufactum specialised on sustainable products. During summer term twelve students from the master-program Sustainability in Fashion will elaborate an activewear-collection for Manufactum. The designs from all students will be presented in different locations such as the stores till the Museum of Applied Arts. After the presentation
“Great to get. Better to give.” That’s the philosophy from Kidbox. The Tel Aviv- and New York-based team, has created this price-conscious, curated outfit-delivery service to minimize the hassles faced by parents who want cute and durable clothing for their little ones, but it contains also the opportunity for Kidbox recipients to learn the importance of giving.
Away to Mars is an online platform which creates a new format of networking within the fashion industry by giving participants total control over the value chain. Designers submit their designs to the platform and each crowdfunding attempt has a deadline, at the end of it the designs with the most likes are then chosen for production and
A profound shift in attitudes is underway all over the world. People are now recognising that ‘progress’ should be about increasing human happiness and wellbeing, not just growing the economy. March 20th has been established as the annual International Day of Happiness and all 193 United Nations member states have adopted a resolution calling for
Food trucks showed us at first how convenient it is, to have your business in your truck, so you can always be where your customers are. This type of nomadic retail is now spreading over to other branches. British designer Lee Broom recreated part of an Italian palazzo inside a delivery van for a travelling
Craftsmanship ticks several current and future trends. Craft is about integrity. You know the provenance of each object and the skill that went into its making. As we move away from excess, craft has a new relevance. But much more important will be the role of the artisan in the educational and professional world. The
Shared living has made a big come-back, and not limited to students only. The benefits of co-living are described as the “3 E’s” – Environmental, Economic and Emotional”. Urbanisation and the increasing number of singles and elderly will expand this life of communities into more shared living and more shared experiences. Humans are naturally social.