It all started with food. What else? Food is pivotal for living and therefore also initiator of many mayor trends. SLOW FOOD has been created as an alternative to fast food. The focus is now on characteristics as local, seasonal and sustainable and involving also the senses of taste and smell.

This SLOW MOVEMENT is  now spreading over to other areas of our life.

SLOW ARCHITECTURE has as main feature the use of natural and local sourced materials for a positive impact on ecology. Authenticity and characteristics fitting in the environment are also important parts of this architectural movement.

SLOW BUSINESS describes the revival of hand-made products and artisan techniques.

Also for our LEISURE TIME we have a huge market of SLOW ACTIVITIES, starting with yoga or meditation. The TRAVEL industry joins this philosophy with “less is more”, where active experiences are the key instead of passive  consuming.

New lifestyle magazines have picked up the movement and showing us possibilities how to get more useful moments

Carl Honore puts it very clearly in his book “In Praise of Slowness”:  “The Slow philosophy is not about doing everything at a snail’s pace. It’s about seeking to do everything at the right speed. Savouring the hours and minutes rather than just counting them. Doing everything as well as possible, instead of as fast as possible. It’s about quality over quantity in everything from work to food to social life.

When every moment is a race against the clock, everything suffers – from well-being to work. Striking the right balance between fast and slow can boost our health and bring more depth, pleasure a meaning to our life. It can also make us more efficient, creative and productive.”

Therefore slow down & enjoy!