After smoothies, green tea and similar “magic” drinks, finally water has been “discovered” as the ultimate drink for health and beauty. Only logical, as the human body contains an average of 70% water. On the other side, we are living a life, where technical appliance as computers, heating, etc. are dehydrating us and therefore our
The word „conversation“ seems to be a relict of former times, with a nostalgic touch, the same as the two people on the black-and-white foto. However, conversation seems to become cool again, but as something special compared to online messages where emojis are replacing words. There is interesting literature about this topic. „The Art of
Maria Grazia Chiuri is making headlines not only for being the first female creative director at DIOR but also with her collection showing the slogan “We should all be feminists”. The inspiration came from Adichie, who has written and talked extensively in the past about a feminist’s right to appreciate fashion. Her essay and related
„Everyone is a designer“, at least according to wefactory. On this do-it-yourself platform one can buy furniture designs with materials, tools and step-by-step instructions. As a result one gets not only a designer furniture piece but learns also manual skills. Self-made has become a status symbol. Due to the critical view at the origins of a
Thanks to emojis we can communicate online our emotions in a second and we became much more used to express feelings. So emotions became an open topic not only online but also offline. “State of Emotion” is the title of the second state festival in Berlin, 3-6th Nov. 2016. The program offers various interactive and
This post is not about the spiritual concept of BEING in the NOW, as so successful promoted by Eckhart Tolle, but about HAVING NOW. At the last Fashion Week several designers switched to the See-now-buy-now concept. The ritual of designer fashion where a waiting time of up to six months from runway to being sold
The word “school” may evoke for some people not very positive associations when remembering their school days. But the educational system is for sure of major importance as it is where the future begins. Times are changing and so has the school system too. “Teach the future” is a network of people passionate about the
It all started with food. What else? Food is pivotal for living and therefore also initiator of many mayor trends. SLOW FOOD has been created as an alternative to fast food. The focus is now on characteristics as local, seasonal and sustainable and involving also the senses of taste and smell. This SLOW MOVEMENT is
With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, organizations must reframe marketing as a value-based relationship between consumers and brands. Building a community is the perfect tool to create a bonding which goes beyond the product between brand and customer. Lululemon, Canadian yoga fashion brand, is a
Art is the most intense mode of individualism that the world has known. With individuality as symbol of our society, art has become the perfect medium. It also reflects the way brands now need to mix rationality with creativity to put a soul into their products to respond to a new consumer mindset, one that