Just happily survived all festive food events and destroyed the last crumbles let’s get ready for the next retail trend – TESTING. In Vienna has opened this year the TASTERY where up to 44 products from local manufacturers can be tested – for free. The only request is to give a rating of the tested
ROMANTICISM
Sure, now with Christmas approaching romantic films are more popular than ever. But also during the rest of the year romanticism is getting its fair share. Romanticism is a counter-trend to the futuristic hero sceneries on the other side. Originally an artistic, literary, musical and intellectual movement originated in Europe toward the end of the
Street Art
MUCA is Germany’s first museum of urban art, installed in a former substation on nearly 2,000 square meters and opened in December 2016. The influence and fascination of street art is continuously growing for decades already. The bold and colourful expression and the air of „illegal activity“ creates a special flair around street art. English
Golden Age
The image and the status of the 50+ agers is changing completely. Gone are the days when the only perspective was the retirement. The US-copmany WOOLN is employing only senior knitters, all retirees living in New York, for creating their luxurious hand-made fashion collection. It’s a win-win situation for both sides with the aim at
INFLUENCER
“I nuovi principi” (“the new princes”) was the theme from the latest Dolce & Gabbana Show at the Men’s Fashion Week in Milan. Perfect title for the models, who were not from model agencies but bloggers, influencers, and also famous offspring. According to designer Stefano Gabbana, they wanted their collection to be presented by ordinary
WOMEN
Maria Grazia Chiuri is making headlines not only for being the first female creative director at DIOR but also with her collection showing the slogan “We should all be feminists”. The inspiration came from Adichie, who has written and talked extensively in the past about a feminist’s right to appreciate fashion. Her essay and related
NOW
This post is not about the spiritual concept of BEING in the NOW, as so successful promoted by Eckhart Tolle, but about HAVING NOW. At the last Fashion Week several designers switched to the See-now-buy-now concept. The ritual of designer fashion where a waiting time of up to six months from runway to being sold
COMMUNITY
With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, organizations must reframe marketing as a value-based relationship between consumers and brands. Building a community is the perfect tool to create a bonding which goes beyond the product between brand and customer. Lululemon, Canadian yoga fashion brand, is a
sustainability
German fashion design school Esmod Berlin collaborates with the concept-retailer Manufactum specialised on sustainable products. During summer term twelve students from the master-program Sustainability in Fashion will elaborate an activewear-collection for Manufactum. The designs from all students will be presented in different locations such as the stores till the Museum of Applied Arts. After the presentation
social business
“Great to get. Better to give.” That’s the philosophy from Kidbox. The Tel Aviv- and New York-based team, has created this price-conscious, curated outfit-delivery service to minimize the hassles faced by parents who want cute and durable clothing for their little ones, but it contains also the opportunity for Kidbox recipients to learn the importance of giving.