An unpredictable future with continous change is driving people to look for new ways of dealing with the situation and life in generall. Philosophy is certainly not new but it’s transforming now from a science for a view specialists to becoming a mindset for a wider audience. In 2008 philosopher Alain de Botton founded the
BALANCE is a word which will definitely dominate our life in the future. An overwhelming offer of literally EVERYTHING threatens us to throw us out of balance. Therefore products and services with focus on balance will have an advantage in marketing. „Work-life-balance“ is already for years an eager discussed topic and still continues with always
Handicap refers in this post to physical impairment. Previously disabilities got hidden or were even the reason for exclusion in certain sectors. But over the last years there has been an amazing change because of technology and design. DEZEEN, one of the leading design and architecture blogs is featuring regularly new developments in the field
The cosmetic line DOVE made headlines when they started their campaign for Real Beauty in 2004 where “real” women where featured instead of photoshopped models. More than ten years later Taryn Brumfitt made a documentary “Embrace” about the transformation of her body – from bodybuilder to an “everyday” physique. Her confession of how difficult it was
The Italian magazine IO DONNA is organising an event “canta che ti passa” (sing and everything will be fine). The point is to support and enhance wellness through singing and art. Under the guidance of the soprano Madelyn Renee the participants use their voice to liberate and detox one’s psyche. No experience is requested. It
The image and the status of the 50+ agers is changing completely. Gone are the days when the only perspective was the retirement. The US-copmany WOOLN is employing only senior knitters, all retirees living in New York, for creating their luxurious hand-made fashion collection. It’s a win-win situation for both sides with the aim at
With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, organizations must reframe marketing as a value-based relationship between consumers and brands. Building a community is the perfect tool to create a bonding which goes beyond the product between brand and customer. Lululemon, Canadian yoga fashion brand, is a
It started all with gorilla gardening, when one had to plant in secret and maybe at night in order to put some green flair in grey cities. But now gardening has become cool and popular also in plain day light. “GreenGym“, being already a big success in England is spreading over to Europe, starting in
A profound shift in attitudes is underway all over the world. People are now recognising that ‘progress’ should be about increasing human happiness and wellbeing, not just growing the economy. March 20th has been established as the annual International Day of Happiness and all 193 United Nations member states have adopted a resolution calling for
The shift from an industrial society to an information society initiated a body awareness trend. In the agricultural society, we worked our bodies hard doing our daily chores. Similarly, during our industrial period we did physical work on the job. As we moved into an information era, the demand on physical efforts shrank dramatically. We